For us, it’s deeper than Why…it’s ‘Who’. The reason we start a business comes directly from who the founder is as a person. Bigger companies hold a vision that stems from the personality of their founders (like Apple, or Walmart) – and for a smaller business like us, our “why” is just a reflection of who we are personally. Here’s who we are:
- It’s all about the journey
- Keep a sense of adventure
- Fight fear and live in freedom